artwork should, in some way, be representative of you
vocal style or quality, personality, quirkiness, or some other aspect
of who you are. It should establish your identity and, hopefully,
a lasting impression.
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is a voice over and on-camera actor and really is the
all American guy. It was a term that always came to mind when
people thought of Tom, and therefore, the ideal way to market
him. The All American Voice Guy became his moniker and
in deciding to combine his two identities together using the
microphone and the American flag, the George Patton look came
to mind. Tom Cramers new imagery was born and served him
well for many years.
a name like Crooks you can really have some fun. And
we did. Creating a Wanted poster using a sepia photo of Lee as
the masked bandit created a very memorable campaign and helped
solidify his name in the clients memory bank. In addition,
the bandit theme opened many doors for a wide variety of future
promotions and fun chochke giveaways (he used tiny metal handcuffs).
The headline of his follow-up mailer: Lee Crooks Unmasked!
off, Danielle wasnt excited about using her not-so-poetic
last name of Gaether and decided to simply go by Danielle
G. The name change immediately gave her a memorable distinction
and separated her from the crowd. Her demo showcased humor, sophistication,
and lots of characters (shes incredibly versatile). We
wanted to create a very hip image and without actually stating
her style in words, we strove to portray those qualities with
a humorous line and a stylized yet sophisticated, trendy motif.
style is to tell it like it is and here is a perfect example.
Tecoa has a young voice and her demo shows a lot of humor.
Using a photo of Tecoa and her own brand of characters
and cartoon style, TP graphic artist, Chrissie
Vales, sketched a perfect cartoon likeness of Tecoa which
made the campaign come alive.
think I might have heard a character in a movie use this fortune
cookie line and always wanted to use it in a promotion. Bruce
loves Chinese food and that was all we needed to develop a rather
clever but simple marketing package using gorgeous airbrushed
graphics. Its visual eye candy. As a tie-in, we had the
line, Theres a voice over in your fortune, cookie printed
up on little paper strips and stapled to individually wrapped
fortune cookies which Bruce used as a client giveaway. It was
very memorable both for the line and for the dramatic visuals.
could we not incorporate such a useable name for her marketing?
The manner in which we would present it was the big decision.
When we came up with the line, Get the Wright Voice,
it sounded like a command so the ransom note seemed like a good
way to go. Nancy was also on a budget and with virtually no major
artwork and very simple graphic design, this idea was very cost
effective as well.