Your artwork should, in some way, be representative of you…your vocal style or quality, personality, quirkiness, or some other aspect of who you are. It should establish your identity and, hopefully, a lasting impression.

Samples: Page 1 | Page 2 | Page 3 | Page 4 | Page 5

Heather Winter:

Surprisingly, this assignment became a challenge; because even though the name Winter seems like an easy name to work with, relating it to voice overs became an unexpected hurdle.

A good idea that seemed to get better and better as we went along, the snow globe met all our marketing needs:

1. Nothing says winter like a snow globe.
2. You can put anything inside of it pertaining to v/o’s…we chose a vintage microphone.
3. The slogan seemed to write itself. What do you do with a snow globe? You shake it up. Bingo! It’s the perfect slogan, because it unites the reason for hiring Heather with the winter identity and branding to her name and what she’s promoting.
4. Snow globes had made a comeback in popularity so using the image seemed timely…yet another plus. And because of the snow globe’s popularity, it was relatively easy to find all kinds of inexpensive snow globe give-aways and tie-ins.

Graphic artist, Chrissie Vales, enhanced the winter feel by using an icy, purplish-gray overall color. A touch of red is the only splash of color bringing focus to the all important mic. On the back cover, we often like to give some sort of description of the sound or styles one might hear from a talent and with a splash of a few cool colors, we squeezed in a few descriptive adjectives inside the globe adding a little fun and whimsy to the piece. Also, by using the same artwork, the back cover becomes a cost effective way of adding additional information without incurring huge graphic costs.

Andy Simms:

I had the pleasure of coaching Andy and producing his demo, so I knew his style pretty well. He’s a pretty cool, hip, young guy and his vocal style reflects just that image.

With a resurgence of 50’s style advertising, we thought the graphics, along with a cool and swanky martini guzzling guy of that era, seemed hip and trendy and enabled us to project the “cool” image we were looking for. It reflects not only the vocal style Andy projects on his demo but his own personal style as well.

Andy was an easy client to please; he let us have fun with kitchy words of the time like swanky and cool and double entendres with the whole martini association a la the copy for the inside and back covers of the CD.

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